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Introducing the Respondez social media eZone!
The Respondez eZone is a dedicated resource, focused on delivering social media monitoring, analysis and engagement solutions:
- Latest social media technology and tools
- Social media consultants and research analysts
- Dedicated and trained group of eZone agents
- Working on a range of social media projects
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Every social media service we put in place is unique, but generally follows a phased approach:
By using our Media Analysis Platform (MAP), we can research 24 months of social activity across your brand, products and competitors:
- Research social activity across all social channels
- Analyse key metrics and demographics
- Understand key conversations and sentiment
- Insight to help shape future social strategy
Step 2: Develop and Refine a Social Strategy
By utilising the insight from MAP, we can work with you to help develop and refine your social strategy – social media is just another channel!
- Manage sales leads, enquiries and requests
- Respond to customer service and support enquiries
- Deal with dissatisfied customers and complaints
- Monitor spikes and manage crisis situations
Step 3: Monitor, Analyse and Engage
Move away from a tactical approach of simply managing your own direct social channels and look to proactively manage all social media mentions, across all social channels:
- Deliver and manage feeds from all social channels
- Filter noise into relevancy through queries and tags
- Engage through a single application with workflow
- Build a database of all social interaction, with accountability
- Real time alerts for spikes and specific types of mention
- Ongoing analysis and comparison to continue to help refine social strategy
